Project Overview:
Prepare a 1-page academic essay on the topic “Social Media Influencers and Consumer Behavior.” The essay should analyze how social media influencers affect consumers’ purchasing decisions, brand perceptions, and engagement with products or services. It should also discuss the psychological and marketing factors behind influencer effectiveness and the ethical implications of influencer marketing.
Specific Requirements:
Essay Length: 1 page (excluding the reference list).
Formatting: APA format ;12-point Times New Roman font, double-spaced, 1-inch margins.
Sources: Use at least 2 credible scholarly or marketing research sources with proper APA in-text citations and a reference list.
Content Focus:
Overview of influencer marketing and its growth in the digital era
The psychological and social mechanisms influencing consumer trust and decision-making
The role of authenticity, credibility, and parasocial relationships in consumer behavior
Ethical issues related to transparency, sponsorship, and audience manipulation
Deadline: 4th October 2025, 11:00 PM (Kenyan time).