Project Overview:
Write a 1-page academic essay on the topic “The Impact of Big Data on Business Decision-Making.” The essay should follow APA format and analyze how the use of big data analytics influences strategic planning, operational efficiency, and competitive advantage in modern businesses. The work should discuss both the benefits and challenges of integrating big data into decision-making processes.
Specific Requirements:
Abstract: Provide an abstract of 150–200 words summarizing the essay’s main focus, key arguments, and findings.
Essay Length: The main essay should be 1 page (excluding title page, abstract, and references).
Formatting: APA format (12-point Times New Roman, double-spaced, 1-inch margins).
Citations: Use at least 2–3 credible scholarly or business sources (data science, management, or information systems). Include proper in-text citations and a complete APA reference list.
Content Focus:
Definition and overview of big data and analytics.
How businesses use big data to enhance decision-making and forecasting.
Role of big data in customer behavior analysis, marketing, and supply chain optimization.
Challenges such as data privacy, management, and interpretation.
Future implications of data-driven business strategies.
References: Provide a properly formatted APA reference list.
Deadline:
Submission is due by 7th October 2025, 10:00 AM (Kenyan time).