Project Description

 Client Instruction

Project Overview:
Write a 1-page academic essay on the topic “The Purpose and Effect of Nonverbal Communication in Making Sales.” The essay should follow APA format and explore how nonverbal cues such as body language, facial expressions, eye contact, and gestures influence the sales process. The work should analyze the role of these signals in building trust, persuading customers, and closing sales.

Specific Requirements:

1. Abstract: Provide an abstract of 150–200 words summarizing the essay’s focus, key arguments, and findings.

2. Essay Length: The main essay should be 1 page (excluding title page, abstract, and references).

3. Formatting: APA format (12-point Times New Roman, double-spaced, 1-inch margins).

4. Citations: Use at least 2–3 credible scholarly sources (communication studies, business, or marketing). Include proper in-text citations and a complete APA reference list.

5. Content Focus:

   • Definition and purpose of nonverbal communication in sales.

   • Types of nonverbal cues relevant to customer interactions.

   • Impact on customer perception, trust, and decision-making.

   • Benefits and limitations of nonverbal communication in sales strategies.

   • Practical examples of effective use in real-world sales contexts.

6. References: Provide a properly formatted APA reference list.

Deadline:
Submission is due by 29th September, 10:00 AM (Kenyan time).