Project Description

Client Instruction

Project Overview:
Write a 1-page academic essay on the topic “Traditional Broadcasting versus Modern-Day Broadcasting.” The essay should follow APA format and provide a comparative analysis of how broadcasting has evolved from conventional radio and television to digital platforms. The paper should examine the impact of technological advancement, audience engagement, and content delivery.

Specific Requirements:

1. Abstract: Provide an abstract of 150–200 words summarizing the essay’s focus, key arguments, and findings.

2. Essay Length: The main essay should be 1 page (excluding title page, abstract, and references).

3. Formatting: APA format (12-point Times New Roman, double-spaced, 1-inch margins).

4. Citations: Use at least 2–3 credible scholarly sources (communication studies, media studies, or technology). Include proper in-text citations and a complete APA reference list.

5. Content Focus:

   • Characteristics of traditional broadcasting (radio, television, print).

   • Features of modern broadcasting (digital platforms, streaming, social media).

   • Audience accessibility, interactivity, and reach.

   • Advantages and limitations of each approach.

   • Future trends in broadcasting and media consumption.

6. References: Provide a properly formatted APA reference list.

Deadline:
Submission is due by 29th September, 10:00 AM (Kenyan time).