Project Description

Client Instructions – Article Writing (Newspaper Topic)

Topic: The Rise of Online Shopping and Its Impact on Brick-and-Mortar Stores

Task Overview:
Write a 600–800 word newspaper-style article analyzing how the growth of online shopping has affected traditional brick-and-mortar retail stores. The article should explain the shift in consumer behavior, the challenges faced by physical stores, and how businesses are adapting to survive in a digital marketplace.

Requirements:

1. Length: 600–800 words.

2. Structure:

   • Headline – Catchy and informative (e.g., “Click vs. Checkout: How Online Shopping is Reshaping Retail”).

   • Lead/Introduction – Provide a strong opening that summarizes the trend and its importance.

   • Body – Develop the story with evidence such as statistics, customer habits, case studies, or expert quotes. Discuss both the advantages of online shopping and the struggles of brick-and-mortar stores.

   • Conclusion – Offer a closing thought, possibly on the future of retail.

3. Style:

   • Write in clear, journalistic language suitable for the general public.

   • Follow the inverted pyramid style: start with the most important information, then add supporting details.

   • Keep a balanced, fact-based tone (not opinion-heavy).

4. Sources: Use at least 2–3 credible sources (business reports, retail studies, or news outlets).

5. Format: Word document submission.

Deadline: 23rd August 2025.