Project Description

Case Study Assignment Brief

Title: Augmented Reality in Marketing and Advertising: Opportunities and Challenges

Objective:
The purpose of this case study is to explore how augmented reality (AR) is being applied in marketing and advertising, highlighting the opportunities it creates for consumer engagement as well as the challenges businesses face in its implementation. The paper should analyze real-world examples where AR has been used in campaigns and evaluate its impact on consumer behavior and brand visibility.

Focus Areas:

• Overview of augmented reality technology in marketing

• Opportunities offered by AR (interactive engagement, personalized experiences, brand differentiation)

• Challenges to adoption (cost, accessibility, technological limitations, consumer acceptance)

• Case examples of successful or unsuccessful AR campaigns

• Implications for the future of advertising and consumer-brand relationships

Format Requirements:

• Style: APA format (in-text citations and reference list required)

• Length: Two full pages of written content, not including title page and references

• Submission: Word document (.docx)

Quality Standards:

• Clear academic tone with correct spelling and grammar

• 100% originality; no plagiarism

• Careful paraphrasing of research material, with proper attribution

Deadline: 4th September 2025