This is a degree level take home exam project aimed at evaluating understanding of marketing principles, consumer psychology, and strategic decision making in modern business environments. The exam will consist of multiple choice questions, short analytical responses, and one essay question.
Exam Focus Areas
• Market segmentation, targeting, and positioning
• Consumer behavior models and buying decision processes
• Branding, product development, and pricing strategies
• Digital marketing and social media influence
• Marketing ethics and corporate social responsibility
Requirements
Provide original, clearly written, and well structured answers that reflect solid marketing and analytical knowledge.
Support responses with real world examples where relevant.
Submit all answers in a Word document, including both the questions and answers.
Avoid AI generated or copied content.
Deadline 28th October 2025
Note The exam paper and all reference materials will be shared upon hire.